Through Leadership and Hard Work, Our Team Is Here To Guarantee Your Success.

Real Leads, Real Profit, Real Growth.

Rudy Hettrick

Founder & CEO of Clean Green SEO

Rudy Hettrick Owner of Clean Green SEO

Your SEO Services & Digital Marketing Program Overview

For Exterior House Cleaning and Lawn & Landscaping Companies

Once Lawn & Landscaping or Exterior House Cleaning companies see our information about SEO Services, they really want to understand what we do here, how our digital marketing and SEO works, and how our Digital Marketing Masters Method helps business owners really take their business to the next level of growth.

We want to help you understand exactly what we do and how we generate these phenomenal results!

This video will illustrate our proven Digital Marketing Masters Method step by step to help our clients achieve these amazing results.

Seo Services Program Overview

Here’s How It Works

1. We Take Over Your Website

Your new digital marketing foundation begins with our SEO services, and with us taking over your existing website.  You may have never set up a website before, or maybe you have invested thousands of dollars building one out. Either way, we are going to take over where you left off.

If you have an existing website, we are going to take that site to the next level.

If you don’t have a website, don’t worry.  We’ve got that covered.

seo services
reports for seo services

2. Analytics and Tracking

We either create a new Google Analytics account or acquire access to yours if you have one.  From there we incorporate additional data to help keep track of where the leads are coming from and what type of conversion rates they are giving us.

This will also help to track bounce rates and website engagement so that we can make sure our efforts are well documented, at the same time getting you the leads and customers you expect.

3. Link Building & Content Creation

At this stage, this is where most businesses stop.  There’s a common misconception that just building a website should be enough.  But that’s just not the case.  We need to optimize your website with on-page SEO and add keywords that are relevant to the queries being made in Google, Yahoo, or Bing.

But that’s just the beginning…

We need to obtain inbound links from outside sources.  These outside sources will point to your website and pass their domain authority and web scores on to you, therefore increasing your domain authority.  There are numerous ways to do this and we start with:

  • Do a competitive link analysis and research, using the various tools at our disposal, to acquire competitors backlinks of the top 10 competitors in your area and implement them into our strategy.
  • We will reverse engineer their strategy and outperform them.
  • We will then do a complete SEO audit to remove old, dated and toxic websites currently linking to you that may be impacting your rankings.
  • If necessary, we will create blog articles and content on your behalf to give users the ability to share it, comment on it, and be engaged.

As of 2020, link building is still the single most important method in the optimization and placement of your website for Search.

From there we will:

  • Implement all of your local citations that are relevant to your niche.
  • Add your business to local directories, websites, and associations.


seo services

Showing up on Google Maps and ranking organically is still the best investment for any service business in their digital marketing strategy.  It’s time-consuming and you must think long term.  Most importantly, you will start to get great traffic from this and you will start to get the best ROI you could ask for.

seo services

4. Location Page Buildout Framework

Typically we see websites in your industry have anywhere from 5 to 8 pages built on the website.  Usually, that is Home, About Us, Our Services, Services sub-pages, Contact Us, Gallery, etc.  That’s just not going to be enough to get your website to rank above your competition.

We take a different approach.  You may have one central location you work from and that’s fine.  We found that many Lawn & Landscaping or Exterior House Cleaning businesses work with a radius of up to 50 miles.  Within that radius, there are numerous towns and sub-cities that we can rank for.  We will build out pages that list your service in that area.

For example, you don’t just offer Exterior House Cleaning.  Let’s just say you offer window cleaning, gutter cleaning, and roof washing.  We build out pages for every keyword for that service and area you work in.  If you worked in Houston, TX but you also do work in Cypress, TX then we would build out pages for that.

We find that there are typically 10 -15 sub-cities or towns for most markets so we would build out pages for all of those sub-cities and all of the services you provide for those.  We then build an internal link strategy for those pages to help your main pillar pages rank the highest in Search Results.

View Case Studies

5. Publishing Additional Content


Depending on the situation we may need to publish additional content like educational articles, how to’s, what’s the difference between, etc.

Our priority is to get your website ranked no matter what, however, we may not even need to publish anything at all.  It always depends on your market, competition, and of course Google.

Having additional content means you are creating unique content to the internet and Google loves it, especially if it’s engaging with your audience and they are reading, sharing and commenting on them.  It will definitely help your rankings, but we only use this strategy if we really have to.

seo services
Screenshot of a Google Ad

6. Google Ads (PPC) & Social Media Marketing

Sometimes you just need customers and leads right off the bat.  You don’t have enough ranking authority to justify good enough traffic while we work through your long term strategy.

The good news is that we can create campaigns through Google Ads to put an ad right at the top of Google Search so that you can start getting leads and calls right away.

We have also found that you are at least 2x more likely to convert more prospects into leads by leveraging Facebook Ads with retargeting ads set up.  The retargeting ads would retarget people who have already visited your website.  Those people have an interest already and are way more likely to buy from you.

In most instances it can take up to 7 touches before someone decides to buy from you, so we need to take advantage of these strategies.

Once we set up the accounts we would put your credit card on file and you would pay Google and Facebook directly for the clicks and impressions that they charge you.  These services are a pay per click service and we would need to determine a sufficient budget for these campaigns to help you maximize your lead flow and reach your targets.

7. Check-In & Reputation Management


One of the most important aspects of perceived value is having an automated follow-up system that even your technicians can use when they need to.  We will provide you with an application that you can use that will allow your business to follow up and check-in with the client and then systematically follow up with them after the job is completed.

  • Check-in – As your techs check-in from their devices upon job arrival, they will have the ability to take photos or videos of the work, enter the customer’s info like name, email and phone number and submit it. It will then populate that info to every social media platform it’s assigned to.
  • Review Request – Once the submission takes place it will send the customer a request to review your service, then an automated email or text sequence thereafter to review your service, if they didn’t review you yet.
reputation management

Get Started Now

We can help your company get the TOP of search results for most of the keywords in your area, but we work exclusively with ONE company in each city. So get in touch with us before your competitor does.


ultimate digital marketing checklists for SEO

The Ultimate Digital Marketing Checklist for Landscaping and Exterior Cleaning Contractors.

Trying to figure out how to get more calls and leads from the internet can be frustrating. With so many options and different ways of getting there, how do you know what works best? Especially when there are so many companies and agencies out there calling you telling you their service is the next big thing. It's great that there are so many solutions, but where do you start? In what order do you do it in? Who can you trust? Through much research and working with our clients to help them grow their business, we have discovered the main elements of a successful digital marketing strategy. We compiled it into a simple checklist for you. Using this checklist will help you to identify all the missing pieces from your current digital marketing efforts. It will help you focus on what to do next so you can take your business to the next level of growth.

Here’s What We Do

Clean Green SEO offers a full suite of digital marketing services which include Website Design, SEO, Google Ads, and Facebook Ads, Social Media Marketing, Local SEO, Reputation Management, Content Creation, and Email Marketing and Automation.  Our objective is to serve every customer at the highest level while creating opportunities for more profitable leads.  Our success demands your success.  Our primary purpose is to help Exterior House Cleaning and Lawn & Landscaping companies grow through digital marketing.

Here’s Our Core Values


We will always make sure our clients are in the know about our efforts. We are driven by solutions and we are confident that there’s always an answer out there to be found.  We make sure that our clients understand fully where their money is going and they will always get accurate reporting.


We always use best practices when it comes to all of our digital marketing.  Our work is white hat and ethical and we never cross the line to get results.  In our experience, we have found that both our clients and our team have been rewarded with long term results and therefore success.


In an environment such as marketing, there are so many variables at play that its fundamentally critical to work as a team.  We encourage our team to take responsibility and ownership.  Our team works hard ina problem solving environment.  That’s why it’s always about the “HOW” not the “WHO”.

The Clean Green SEO "Digital Marketing Masters Method"

Our method to help your business maximize the flow of leads, calls, and profitability in your Landscaping or Exterior Cleaning business.

1. Start with the foundation – Build a strong website that ranks and converts visitors into customers.

2. Get found on Google by executing an SEO strategy right after the website is built.

3. Use Google Ads to get lead flow immediately and then optimize further after the business is ranking.

4. Use Facebook Ads to get leads right away and to retarget non-converted prospects.

5. Implement a proper review generating system to be managed by our team.

6. Turn tire-kickers into buyers through a methodically built follow up system customized for you.

7. Use social channels like Facebook, Linkedin, Twitter, Instagram, and Youtube to create content and get high impressions, engagement and become omnipresent

8. Implement tracking software to keep track of your leads and ROI.

digital marketing masters method

If you're looking to get your business listed on page ONE of search results for the related keywords in your city and service areas, then we can help.  We can only work with one company in each city so get in touch with us before your competitor does, or click here to schedule a time for us to contact you.

Clean Green SEO helps businesses like yours increase your sales & grow your revenue by getting your Digital Marketing in the right place. We are on a mission to TRIPLE the size of 1,000 Exterior House Cleaning and Lawn & Landscaping companies.

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